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Full-Service HubSpot Agency of Record for National Healthcare Association

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Industry

Healthcare

Challenge

Client lacked a capable HubSpot partner, leaving their fragmented tech stack—including Sage Intacct and Sitecore—underutilized. This gap threatened critical revenue and engagement goals, creating an urgent need for an expert partner to take ownership of daily operations and strategic marketing initiatives.

Solutions

4Cast Agency became client's Agency of Record, taking full ownership of HubSpot administration and marketing operations. As a seamless extension of the internal team, 4Cast manages everything from demand-generation and membership lifecycles to tech-stack integrations, providing the strategic expertise and execution needed to maintain peak operational capacity.

Key Technologies

HubSpot, Marketing Hub, Sitecore, Sage Intacct, Google Ads

www.4castagency.com/
4
Platforms Integrated
100%
Eco-System Ownership
$60k
Annual Savings
4x
Faster Execution
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At a Glance

The Association for Diagnostics & Laboratory Medicine (ADLM), a nationally recognized leader in laboratory science, engaged 4Cast Agency as its Agency of Record after its previous HubSpot partner was unable to continue supporting their practice. 4Cast took the reins to manage ADLM's full HubSpot ecosystem, serving as their trusted partner for marketing operations, demand generation, membership management, event marketing, and systems integration across HubSpot, Sage Intacct, Sitecore, and Google Ads. From day-to-day administration to complex strategic initiatives, 4Cast is ADLM's single resource for everything RevOps and marketing.



The Challenge

ADLM found itself without a capable HubSpot partner at a critical time, leaving its marketing operations, membership programs, and revenue initiatives without adequate support. Their existing tech stack, spanning HubSpot, Sage Intacct, Sitecore, and Google Ads, was fragmented and underutilized. Without a dedicated resource to manage day-to-day operations and drive strategic initiatives, ADLM risked falling behind on member engagement, event marketing, and demand generation goals. They needed a reliable, expert partner who could take full ownership and hit the ground running.

The Solution

4Cast Agency stepped in as ADLM's Agency of Record, assuming full responsibility for their HubSpot administration and marketing operations. The team manages a wide range of ongoing and project-based work, including demand-generation strategy, membership lifecycle management, industry-event marketing, and integration maintenance across their entire technology stack. 4Cast serves as a seamless extension of ADLM's internal team, providing the strategic expertise and hands-on execution needed to keep operations running at full capacity.

 

The Results

  1. eamless Continuity of Operations: When ADLM's previous partner could no longer support them, 4Cast stepped in immediately and ensured zero disruption to their marketing programs, membership operations, and ongoing campaigns. The transition was fast, organized, and transparent.
  2. One Partner, Total Ownership: Rather than juggling multiple vendors across strategy, execution, and technology, ADLM has a single trusted partner that handles everything. From Google Ads management to Sage Intacct integration fixes, 4Cast owns it all.
  3. Strategic Growth, Not Just Maintenance: 4Cast goes beyond keeping the lights on. As ADLM's strategic advisor, the team proactively identifies opportunities to improve member engagement, optimize marketing spend, and execute go-to-market strategies that drive measurable results for the association.

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