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Full-Stack Growth Implementation for a Growing MedSpa & Aesthetic Practice

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Industry

Healthcare

Challenge

Client was losing leads due to a low-conversion website and a fragmented tech stack. Lacking an EMR, a reliable patient management system, and integrated e-commerce, the practice had siloed data and untapped revenue. They required a strategic partner to overhaul their digital experience and integrate a cohesive business infrastructure.

Solutions

4Cast Agency orchestrated a full-scale digital transformation by migrating the practice to MEEVO and integrating it with a triple-Hub HubSpot setup. They optimized the website and Google Ads for lead generation while syncing Shopify to unify e-commerce and patient data. This created a cohesive, automated growth engine across all practice operations.

Key Technologies

HubSpot, Marketing Hub, Sales Hub, Data Hub, MEEVO, Google Ads, Shopify

www.4castagency.com/
3
Hubs Implemented
+40%
Site Lead Conversion
$35K+
Est. Annual Savings
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At a Glance

A growing MedSpa and aesthetic procedures practice, engaged 4Cast Agency for a comprehensive technology and marketing overhaul. 4Cast implemented HubSpot Marketing, Sales, and Service Hubs, guided the practice through a full EMR evaluation and selection process, executed a migration to MEEVO, and built a custom HubSpot-MEEVO integration. The engagement also included top-of-funnel website conversion optimization to stop lead bleed, Google Ads management, and a HubSpot-to-Shopify integration to support their ecommerce product line, making 4Cast a true end-to-end growth partner for the practice.

 

The Challenge

The client was growing fast but losing leads at the top of the funnel due to a website experience that was not optimized for conversion. Their tech stack was fragmented and they lacked clarity on which EMR solution was the right fit for their practice, leaving them without a reliable system of record for patient management. Ecommerce was an untapped revenue channel, and without a proper integration between their storefront and CRM, sales data and customer insights remained siloed. The practice needed a strategic partner who could evaluate, recommend, implement, and integrate across every layer of their business.

The Solution

4Cast Agency began with a comprehensive tools evaluation to identify the right EMR for Wise Aesthetics, ultimately recommending and executing a full migration to MEEVO. A custom integration was then built between MEEVO and HubSpot to unify patient and CRM data. In parallel, 4Cast implemented all three HubSpot Hubs, optimized the practice's website for lead conversion, launched and managed Google Ads campaigns to drive top-of-funnel traffic, and built a HubSpot-to-Shopify integration to bring ecommerce revenue data directly into the CRM. Every component was designed to work together as a unified growth engine for the practice.

The Results

  1. A Unified Patient and Customer Experience: By connecting HubSpot, MEEVO, and Shopify through custom integrations, Wise Aesthetics now has a complete, real-time view of every patient and customer interaction across clinical, marketing, and ecommerce touchpoints, enabling smarter engagement and better retention.
  2. More Leads Captured, More Patients Converted: Website conversion optimization and targeted Google Ads management dramatically reduced lead bleed at the top of the funnel, turning what was once a leaky pipeline into a consistent, high-performing patient acquisition engine.
  3. The Right Tools, Selected and Implemented by Experts: 4Cast guided Wise Aesthetics through a structured EMR evaluation process before a single line of code was written, ensuring the practice invested in the right technology from the start. This is a standalone service 4Cast offers to any organization navigating a complex technology decision.

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