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Multi-Platform Integration & Attribution Reporting for Global SaaS Company

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Industry

Technology

Challenge

Client's HubSpot data lacked accurate source attribution because product sign-ups bypassed HubSpot’s tracking via the Forms API, obscuring marketing performance. Compounding this, poor cross-platform access management created both security risks and operational bottlenecks.

Solutions

4Cast Agency re-architected the client’s data flow using Segment and Google Cloud Platform, ensuring accurate source attribution between their app and HubSpot. The solution also streamlined operations by implementing SSO access management and a comprehensive attribution reporting framework.

Key Technologies

HubSpot, Google Cloud Platform (GCP), Segment

www.4castagency.com/
90
Days to Completion
+90%
Attribution Accuracy
100
Total Project Hours
-60%
Reporting Latency
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At a Glance

A global SaaS productivity platform partnered with 4Cast Agency to rebuild the integration between HubSpot, Google Cloud Platform (GCP), and their proprietary application via Segment. The project addressed broken attribution data and high latency caused by data flowing into the product before reaching HubSpot. 4Cast reverse-engineered and re-architected the entire data pipeline, including single sign-on access management, completing the project in 90 days.

The Challenge

The client was not receiving correct source attribution data in HubSpot because data was flowing into their product before being captured by HubSpot via the Forms API. This caused significant gaps in attribution reporting and made it difficult to evaluate marketing channel performance. Additionally, the existing integration lacked proper access management across platforms, creating operational and security inefficiencies.

The Solution

4Cast Agency reverse-engineered the existing data flow and re-architected the full integration through Segment and Google Cloud Platform. By restructuring how data was routed between the proprietary application, Segment, and HubSpot, the team ensured accurate and complete source attribution capture. The project also included the implementation of single sign-on (SSO) access management across connected applications and the buildout of a comprehensive attribution reporting framework within HubSpot.

The Results

  1. Accurate Attribution Data: By restructuring the data pipeline, Time Doctor gained reliable, complete source attribution, enabling the marketing team to confidently evaluate the true impact of each channel on pipeline and revenue.
  2. Reduced System Latency: The re-architected integration significantly reduced the delay between user interactions and data availability in HubSpot, enabling faster response times and more timely reporting.
  3. Improved Security & Access Control: The implementation of SSO across connected platforms streamlined access management, reducing security risk and administrative overhead across the organization.

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